5 October 2010


In Chloe's F/W 2010 Collection, there were women, actual women. There were no emaciated mannequins with powdered pale faces or restricted hair lines forced back into a ponytail. No bare chests were exposed for the cool of winter nor were there any devouring red lips saved to kiss her lover under the mistletoe this Christmas. The woman was back, with bountiful blow dried hair that fell as softly as an autumn leaf, with naked lips that were subtly dipped in colour. The woman would shun away from plunging necklines and body-con cut-outs. She would discovered her silhouette in silk button ups and warm woollen high waist trousers; making movements down the runway look easy in tones of terra-cotta and rich saddle brown. She was longing to be layered in a long coat the shade of amber with a pair of shoes the colour of custard. She knew that evening did not come only in black, but could be bronzed by chestnut blouses and sand stone turtlenecks. But finally there came a woman that outnumbered the number; the tag inside was not printed only for a size zero or a size two; these clothes were made for all women along the curve. This woman was smart; she didn't mistake the words loose with baggy or comfortable with casual. She knew better, she was better and best of all she was here to stay.


  1. Now that's my kind of style. I want every item in this collection.

  2. wow long time didn't visit your blog and i do really find something new that make me excite

  3. Thanks for such a great post and the review, I am totally impressed!